What does concentration look like?
The Variable Balans chair has been a design icon for over thirty years. But it also has a very unique functionality; It’s sitting position ensures a better bloodflow trough the body, which provides more oxygen to the brain, resulting in increased concentration. This makes the Variable Balans the perfect homework chair for children.
The problem is that parents of today don’t know this. Our task was to revitalize this thirty year-old icon, and communicate its unique product benefits.
We developed a software that could translate childrens brain activity and concentration levels into unique design. Then we invited three kids to design a new limited edition series of the chair. With their brains